I have been meaning to write this post for a while now and as tomorrow marks the day of luuuuurv I thought it would fit in rather well with this topic.
So I have almost been here a year and if there is one thing I have learnt it's that Korea is really great at making you feel worthless if you are single. As if I don't already feel the pressure at age 26 I have a whole society that is telling me that you are doomed if you are single. For anyone who hates the mushy , cute and couple name type of love I suggest you stop reading now . For those of you that what some insight into this totally bizarre concept of couple culture , keep reading.
Where does one begin when trying to explain and illustrate the extent of this bizarre concept of couple culture in Korea. In South Africa the cutest or most romantic thing between a couple is probably buying a pet
together but such an act In Korea would not suffice nor is it a big enough gesture expressing ones love and commitment . In Korea it is of the up most importance that EVERYTHING you own says that you are a a couple .Let me start with the basics .
Couple Clothes and shoes
The clothing industry in Korea really must make a small fortune
with all the couples. As I mentioned it is important that the world knows you are a couple and what better way to do that than to brand your lover . It is a bit like having a pet I suppose. Name tag and all except you are branding your lover in matching attire .
The biggest trend with couples is matching takkies ( shoes) and hoodys ( tops).From matching pink lumo shoes to t shirts with giant bunnies and flowers , yip Korean men will wear that shiz for their flower face girlfriends. Could you just imagine a South African dude walking down the road with his girlfriend sporting matching pink lumo takkies and t shirts with cute cartoons on it .... hells noooo , but Korean guys , they do it just fine and pull it off really well. But it doesn't end there! Don't forget bed time. It is also very important that you have matching pajamas. Just in case someone of the opposite sex accidentally comes into your room and thinks that your boyfriend or girlfriend is single they will immediately realise from the cutesie matching onsies and pajamas that you are very much taken. Now let's get right down to basics , like underwear basics ...... I kid you not. In my small shopping district male and female mannequin dolls are sporting matching kelvin Klein leopard printed underwear. Tarzan and jane...... grrrr. I have yet to witness an actual couple sporting such attire and it is unlikely that I ever will witness such a sight , I hope to God That I don't, but judging from how many underwear shops offer this matching under wear deal I'm going to assume that is is a very popular trend amongst the couples.
Social media couples apps
Just in case your relationship status on facebook and all the selfie couple pictures on kakao story don't illustrate it enough that you are a couple , never fear because their is now an app just for couples." Between" is the hottest new thing for couples who wish to add just another social platform to their ever increasing list. The beauty of this is that it is private and only between the couples. Slightly awkward however if your partner has a few in between stories with others as well . The affair rate in Korea is pretty high. That aside it is a pretty cutie idea for all the love sick puppies out there.
Couple Holidays
Koreans love any excuse to be romantic and cutesie and what better way to do that than to hijack a few holidays and turn them into couple holidays. The term " single" in Korea is not a word used very often , instead they have coined their own word for someone who is lover less ." Solo" The first time I heard this I had a pretty good laugh but now I find myself using it as well . " Are you going solo" or " are you solo "are probably the most common questions that you will be asked by the opposite sex in Korea.
Christmas
A time to reflect on the birth of Christ and celebrate with family. This is how I have celebrated my Christmas for the past 25 years. However , Koreans believe that this is a time for lovers and elaborate romantic gestures. It was hard enough being away from my family at Christmas last year but the fact that Korea has turned this religious family celebration into a romantic over the top holiday really did not help the situation. " are you excited for Christmas " is what I asked my students . " No la teacher me solo , me so sad" Sadly, this is what Korean society is telling my poor students. If you are alone at Christmas you going to have a shitty day .Trying to get them to understand that Christmas is not about having a boyfriend was like talking to a brick wall.
Valentines day
Chocolate hearts , heart shaped cakes , romantic adverts on TV and even Valentines day K pop chart music , yip Korea goes all out for V day and one can always rely on Paris Baguette and Baskin Robins to create elaborate and ridiculous cakes and ice cream to celebrate this day.In Korea Valentines day is celebrated by the women giving gifts to the men . Total role reversal but don't worry because one month later the girls are showered with flowers and love by their men on a day known as White Day .
White Day
Celebrated on the 14 March , this is a day where the men have to shower their girls with gifts, but not just any gifts , expensive over the top priced gifts. Western boys if you want to date a Korean girl it's gonna cost you dudes, these girls know what they want and are not afraid to ask for it either.
Couple coupons and discounts
It really has occurred to me that being a couple in Korea is far more economical than being single. The amount of times I have attempted to latch myself onto a random Korean purely for the sake of getting a discounted ticket at a cinema or a free ice cream from Baskin Robins is endless. In Korea being a student or pensioner won't get you too many discounts but being a couple will certainly help you save some won. Couple cell phone contracts, couple discounts at theme parks and food stores the list is endless. Perhaps this is why being a couple is so important in Korea , it really is convenient and will save you some financial stress.
All jokes aside as depressing as it is living in a country where your life goal should be finding a partner , I must admit that I find this couple culture thing truly adorable . I'm a sucker for romance and anything cutie and If I had the chance I would totes walk around in matching leopard printed underwear , stupid matching t shirts and go to bed in matching animal onesies.
I have no doubt that the streets tomorrow will be filled with couples in matching outfits , holding hands ,feeding each other cake and taking far too many cutie selfie pictures covered in hearts . I ,for the first time in many years will actually be taking part in some form of valentines day celebration . Although I won't be in matching couple attire or taking couple selfies , I am looking forward to a dinner , wine and hopefully good conversation.
So here is to Korea for being the most nauseatingly cutest country in the world !